History and success
Since 1968, Hot Wheels has been creating adrenaline-pumping toy cars that ignite the spirit of any child who is lucky enough to own one.
The first toy car was born when Mattel co-founder Elliot Handler asked his toy car design team, which included a General Motors designer and an aerospace rocket expert, to create the coolest, fastest toy car on the planet. market. And so the team designed the first model track car.
Handler was so impressed with the design and speed that his first response was “ Those are some hot wheels !
In a short time the company made agreements with the major car brands famous at the time, such as the famous Camaro, which appeared on store shelves in 1968 together with the first 16 Hot Wheels, nicknamed the “ Sweet 16 ”.
For over 50 years, Hot Wheels has placed challenge at the heart of their game, based on a few key questions: How fast can it go? How high can he jump? And kids who have a Hot Wheels in their hands can't wait to answer these questions. All you need is a toy car and a path to make it run and jump... or a little imagination. The company believes that the challenges young people engage in with their toy cars help them develop a sense of personal confidence and creativity that can help them grow.
Handler's intuition proved to be a winning one: Hot Wheels has become one of the most famous toy brands in the world, together with Barbie and Lego, and from simple toy cars Hot Wheels have become a brand that ranges from toys to video games, clothing, also thanks to the various partnerships with other companies. Sales of Hot Wheels products recorded a value of one billion dollars in 2021, demonstrating that they have always been "on track" since 1968.
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